With the event’s scale in mind, JLo’s fans in Egypt raced to buy the relatively-expensive tickets and before long the highly-anticipated night took place.
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However, she aims to expand locally first with stores in Cairo Festival City Mall, Almaza, and Mall of Arabia during the coming two years.
During the blossoming season, her eye was caught by nothing less than natural art.
In parallel, the collection included something for everyone – a proof of how well the designers know their haute couture clients. With a clear commitment to the concept of grandeur, the collection embraced sophistication with a number of slender and divine ensembles.
“People with bipolar disorder usually go about 10 years before being accurately diagnosed. Treatment can make a huge difference,” says designer
“The 3 of us work together to add or remove elements from the design so the idea does not belong to only 1 of us; instead, it belongs to the 3 of us,” says 1 of the co-founders
‘I wanted to use wide array of vibrant hues, which can only be found in underwater ecosystems,’ says designer
“I relied on our highly-skilled team to support my vision and they tirelessly worked on the hand-embellished detailing and embroidery to bring this collection to life,” says the designer
Seemingly easy in design, the swimwear category has always been relatively challenging given its needed materials and production logistics.
“My inner teacher wants my designs to tell stories and also to encourage people to explore artists and art that might not be familiar to them,” says designer
Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome.
The main aim of this pioneering endeavour is to start a conversation between local talents and their confrères around the globe. Meanwhile, it is also expected to spark commercial and creative opportunities for the participating Egyptian innovators.
While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital’s frantic vibes. Harboured at Maison 69, the latest season of fashion fund’s seasonal fashion events returned with a new selection of local and regional …
With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. While his turtle neck sweater and classic rounded glasses can suggest his eagerness …
The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …
Farahzada turns any waste into coveted accessories
Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …
In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …
With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …
We must educate market, raise awareness regarding quality, creativity of our designers, says Louca
For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earth’s upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological …
“Collection was inspired by everything in air, under water,” says designer
Designer recently celebrated launch of her newest collection, which targets both genders
Local fashion industry managed to break geographical boundaries, address international markets
Designer not only created collectable art pieces, but also managed to effectively empower one of Egypt’s time tested crafts
In 37 days, Khalil was able to create 160 different designs distributed over 210 pieces
While the exact cause is yet undetermined, last season’s proceedings went to a transplant case. Instead of giving the money to charity organisations, Serag El-Din prefers to oversee the entire process herself
“We look for full experience; plan to pamper our brides, make them happy,” says co-founder
I want to look into how one form of expression demonstrated by hand can inform, evolve a piece of jewellery, says designer
While some names already walked runways of previous seasons, others were brought to mix to throw real fashion fiesta—in most Egyptian way possible