Egypt’s developer Landmark Sabbour announced that it has signed an agreement with Marriott International to bring the W Brand’s bold design, signature Whatever/Whenever service and innovative programming to Cairo, underscoring the growing demand for luxury in Egypt.
Expected to open in 2024, W Cairo will be situated in 1-Ninety, a 300,000-sqm mixed-use development in the emerging New Cairo district featuring retail space, commercial, and residential components. Landmark Sabbour invested EGP 28bn ($1.75bn) in its 1-Ninety development.
Accordingly, Amr Sultan, managing director of Landmark Sabbour, said, “Our collaboration with Marriot International represents another milestone in our growth, it further demonstrates our commitment to collaborate with industry leaders.”
Alex Kyriakidis, president and managing director, Middle East & Africa for Marriott International noted, “New Cairo is a burgeoning, dynamic lifestyle destination in Cairo, and we are excited to collaborate with Landmark Sabbour to redefine modern luxury in one of the most awe-inspiring travel destinations in the world.”
He further added that, “This signing not only illustrates our commitment to Egypt, but also reinforces the increasing demand for the W Hotels brand in this region and around the globe.”
When W Cairo opens in 2024, the hotel will embody W Hotel’s work hard, play hard philosophy with a signature WET Deck (pool deck), AWAY Spa and FIT Fitness Centre alongside 350 stunning rooms and suites. The hotel is also expected to offer multiple food and beverage venues, plenty of spaces to mix and mingle, plus meeting and event spaces that will include a 500 sqm Great Room.
Known for seeking out new/next destinations in buzzworthy markets around the globe, W is poised to welcome guests and locals to the new-build locale as the city’s reputation for ground-breaking design grows as fast as its skyline, noted Sultan.
The 1-Ninety covers 300,000 sqm and has a built-up area of 450,000 sqm including administrative, retail, commercial, and residential components. The project will include a comprehensive administrative area that spreads over 75,000 sqm and has a built-up area of 200,000 sqm, and features state-of-the-art, fully finished office spaces. The development is located approximately 25km from the Cairo International Airport,