Better Home Group’s General Manager Ashraf Adel said that organising the Africa Cup of Nations (AFCON) in Egypt supports the country’s tourism and investment promotion initiatives and confirms its restored political and security stability, which would attract more investments and thus improving the overall economic situation.
“Believing in the importance of these matches and championships for Egyptians, the company launched the largest display screens in the company’s mall in the Fifth Settlement, New Cairo, to coexist with the atmosphere of daily matches and bring the spirit of the championship to the place,” Adel added.
Adel noted that two screens were installed in the mall to feature the AFCON games. They were placed in quite a special place in the mall so that everyone can clearly watch the matches.
Since Egypt won the honour of hosting the AFCON, the company is considering how to contribute to celebrating this important football event. Therefore, the company has decided to put these screens to serve all the mall’s visitors. In addition, the mall featured the AFCON mascot “Tut” and hanged stereoscopic photos of Egypt’s national team.