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Middle East Fashion Festival kicks off showcasing Hurghada’s charm - Daily News Egypt

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Middle East Fashion Festival kicks off showcasing Hurghada’s charm

On the largest open theatre in the Red Sea, with the presence of Egypt, Syria and Tunisia and after the great success of its first and second editions, the Middle East Fashion Festival (MEFF) presents its third edition for the first time in Hurghada. The MEFF is to be held from 28 – 30 March …


On the largest open theatre in the Red Sea, with the presence of Egypt, Syria and Tunisia and after the great success of its first and second editions, the Middle East Fashion Festival (MEFF) presents its third edition for the first time in Hurghada.

The MEFF is to be held from 28 – 30 March on the largest open theater in City GATE M65, in Hurghada, minutes from El Gouna.

This comes after the big success and excellence of the MEFF in its first and second editions, making it among the most important fashion events in the Arab world and the Middle East.

Waleed Khalil, the president of the MEFF, and the owner of the organising company, has confirmed that organising the festival in such place is considered a qualitative move to promote tourism and investment.

He pointed out that the festival is held under the auspices of the Red Sea Governor, Major General Staff Officer Ahmed Abdullah; the Head of the Red Sea Ports Authority, Major General Ayman Saleh, and the businessperson Sameh Shalaby, who is responsible of City Gate M65 management.

Shalaby explained that Hurghada is an integrated tourism and an economic city, and presenting an international festival for fashion in it is a great opportunity to promote tourism and encourage investments.

Many countries will also participate in the festival, where each designer will be representing his/her country. The participating designers will display a collection of their own fashion for spring and summer of 2019.

Participants are to include the Tunisian Sarah Tayel, the Egyptian Mirna Egiza, and Mayada Charps, as well as the Syrian designer Omar Mahfouz, providing fashion lines for summer 2019 for women.

Moreover, Brand House will present the fashion line for the summer 2019 for men, in addition to the makeup expert, Morshed and the beauty expert Heba Gomaa, to provide the latest fashion trends for 2019.

Marwa Talaat, former Miss Egypt and the professional model, will direct the shows for the festival.

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