While fast fashion demands more purchases and more forgotten clutter in what could already be defined as jammed wardrobes, everyone still has a limited number of pieces that are more special than any other. As some pieces are only bought to be worn once, others are allocated to special shelves, where they are kept with care and worn regularly.
Irreversible damage is a possible danger that might turn few proud owners crazy with excessive percussion. Nonetheless, stubborn stains, tears and accidental damage does not have to be the eminent end of a beloved piece of garment. Instead, it could be a reason for an art-fueled revamp. Far from trendy unified attire, personalization as a growing phenomenon is only further supported with painted art.
Aya Hallawany is a firm believer in turning misfortune into a chance to stand out amid the boring regular. The founder of Instagram account Dusty Modern, is a fashion doctor, who salvages spoiled garments through recreating famous international paintings. Through a meeting with the client, the artist manages to define a suitable artwork and technique to cover any given defect.
Her currently-booming project started when Hallawany worked on her own pair of jeans. After accidentally dropping ink on her trousers, the artist decided to remain loyal to her favorite pair and turn the stain into a painting. The excessively positive reviews, encouraged her to work on other personal items as well as clothes of friends and family members. It was not long before she decided to take regular requests a step further by establishing a service.
According to the artist, her first big collaboration happened upon a request from VECCHIO, who wanted to personalize one of their jackets. The Starry Night revamp received positive feedback from the brand and online. The artist currently exerts her effort to collaborate with her clients to reach a true personal piece of wearable art; Hallawany offers them a wide range of options, whether pop-art symbols or classic paintings.